You can create your blog at blogger or WordPress. I like WordPress myself. WordPress makes it easy with plenty of themes, plugins, and widgets.
The blog you create should be something of great interest to you. The reason for that is you will need to be blogging for some time. You will need to write posts and add pages. Just creating a blog is not going to help. Your blog has the same chance of being found as winning the power ball.
On your blog, please make sure it looks nice. Give it a clean and friendly look. What I mean by that is have your categories, pages and posts organized. Spend the time to set the look and feel up properly. As you are creating the pages, ask yourself this question: would I go there. If it doesn't have your interest, it probably won't have anyone elses.
While you are creating your blog and for months to come, believe in yourself. You will need to do this. You are not going to put up a blog today and make $20,000 a month in a few months. Have the positive mind set and just write about the topic of your interest. There are always ways to monetize your blog and I will get to that. Again believe in yourself.
On your blog, the posts should be short and informal. Write the posts as if you were talking to a friend or coworker who had the same interest. As people find your blog and read your post, they may comment. READ the comments. Your readers are what is important. Read the comments and maybe you will learn and have to adapt your style. The interaction between you and your readers is what will get them to come back. Most internet marketers will say your money is in your list of email subscribers and using autoresponders to (chat) with your list is how to make money. This is true as you will need to have contact with customer. It is said that a person visiting your blog or hearing from you will need to do so up to 9 times before a purchase is made. Creating your profitable blog takes time. See what I mean by having the positive attitude.
To stay in touch with your visitor, you should do the following. Allow people to subscribe to blog, have a form on your blog that is giving away something. An example would be a free report. And you may also want to use a popup possibly giving them something. Give it away. I personally like popups that go up when leaving my site. I feel it is less intrusive. Some free report that has a link back to your blog is invaluable. Use a autoresponder to stay in touch with these people. Don't overload them though. Send them their free report and say thank you for stopping by my . In 3, 4 or 5 days using your autoresponder system send a quick note saying hi to the person, ask if they liked the free report, and maybe let let know about any recent happenings on your blog
Keep communication going in a friendly way. If you setup and autoresponder to email your list. I suggest that you follow up after giving away a freebie at days 3,7,12,19,30. This is keeping it friendly and not overloading their email. I know if I get to much email from someone pushy, I unsubscribe. You got a friendly subscriber, now keep it.
OK now I will talk a little more on the monetizing side of your blog. I see many blogs that way overdo it with Google AdSense. Your primary focus should not be a click leaving your blog by clicking on a Google AdSense ad where you only get a little money. Your goal is to build a friendly relationship with your reader and during the course of the stopping by or you email them, you suggest something that may interest them. This is where you make money. I like to use commissionjuction, paydotcom, and clickbank.
I also like to try to incorporate items that may have residual income or earnings from backend sales. I hope you know what that is. Backend sales and residual income can be your golden nugget of your website. I spend time at associaiteprograms.com and residualincomefindres.com to get ideas to incorporate into what I may be doing.
Well I wish you luck in your endeavors in creating a profitable blog. Please don't overdo the monetization part of your blog. Don't have 60 banners on it, and don't suggest that 100 different programs are the best. Stay focused and be positive. You can do it.
What is a blog? Not only that, but what are blogs used for? If you don't know the answer to that, where have you been for the last three or four years? The word blog is short for web log, and is strictly a record of the changing content of your website. People who were interested in the content of your site would register to receive your blog, and would be informed whenever a page on your site was updated.
However, although that is still a prime use for blogs, they are now also used for advertising and passing on information. Many use blogs as a type of article site, wherein there are no restrictions on their content or on the degree of advertising they include in the article body. If blogs are nothing but blatant adverts, however, they will tend to have very few subscribers.
Blogs can also allow comments to be posted by readers, although this is an option that not all bloggers allow. It is a good way to allow interaction on your website, and is something like a low key forum. However, blogs that allow this interaction tend to be more popular than those that do not, unless they are specifically known for their useful content.
There are two easy ways for the beginner to start blogging, and these are through Blogger and Wordpress. Blogger belongs to Google, and strictly the content on your blogs on the Blogger site also belongs to Google. Blogger is not run from your own website, but from a site provided to you by Google, although you can provide a link from your website to your blog page. This, however, bleeds PageRank from your web page containing the link to your blog.
Wordpress is a more advanced blogging option, and you can either have it hosted by Wordpress, in the same way that Google hosts Blogger, or you can host your Wordpress blog yourself. The latter is preferable because there are many Wordpress plugins you can use to personalize or customize your blog. Once you get the hang of how Wordpress works from your own website, then that is by far the better method. Links to your blog are then from one page of your site to another, and can be used as part of your internal linking strategy.
Blogs are used by many people to make money, and if you know how to use blogs for profit, then they can be a very good source of income. Some need no other since they make many thousands of dollars monthly only from their blogs. What is a blog to some is that it is their entire living. To reach that standard, however, you have a lot of learning to do, but it can be done. There are no secrets about blogs, and all it takes is the knowledge of how to use them and a bit of intelligence and common sense.
Another aspect of blogs that can be used to your advantage in marketing your website is Blog and Ping. This refers to the use of social bookmarking sites and others such as Technorati, where you can register your blog and ping them, or let them know when your blog content has been changed. Other such sites are del.icio.us. blinklist and spurl among others. There are techniques that can be used to help you get useful one-way links back to your website, and also exposure of your blog, and hence the adverts on it, to users of these very popular web2 sites.
So the answer to the question What is a Blog, is that it is a very useful means of communicating with others and a good way to keep your email list informed of new material on your website that could be useful to them. What are blogs used for? To market your site and your products, but also to keep people in touch with what is happening on your web site.
Use it right, and a blog can be the main tool you use to advertise your site, and you will no find it here longer have to pay for advertising or other means of driving traffic to your site. A blog can do that job very well.